The founding
The 1880s. Asturian-Leonese lineage by way of grandmother. The Flórez surname enters the Antioquian colonization wave that opens the Quindío highlands for coffee. The first rows are cleared by hand. The first trees are planted by faith.
Five Generations · One Bloodline
FLÓREZ
MDCCCLXXX → MMXXVI
04°31′N75°41′W
I · The Name
Flórez.
A Spanish patronymic carried from the Asturian-Leonese highlands of northern Iberia across the Atlantic and into the Antioquian colonization of the Quindío. The surname appears in Colombian coffee history through the families who cleared the cordillera for the first plantings in the 1880s.
The accent on the Ó is not decorative. It is a record — a small mark held across five generations, the way the land has been held.
One Bloodline,Five Generations.
II · The Bloodline
MDCCCLXXX → MMXXVI
Building the farm
The second generation gives Tesalia its shape. Drying patios. Mule paths. The cacao planted alongside the coffee. The family is on the land six days a week and at church on the seventh — and the land is the church too.
Surviving
Through the violencia. Through the coffee crashes. Through the cartels' shadow and the long years when staying was the political act. Other families sold and left. Ours did not. The land stays in the family because the family stays on the land.
Dedication
Our grandfather hands the farm to our father. The cacao deepens — seven days, banana leaves, no shortcuts. The fermentation method becomes oral history written in the calluses. The bar that comes off the mountain begins to mean something specific.
Stewardship
Our father runs Tesalia today. Pink Bourbon is regrowing. The cacao goes year-round to chocolatiers and roasters who care. We do not own this land. We are passing through. The job is to leave it better than we found it.
III · The Parent Entity
The Steward
Verum Mane LLC is the parent house. Florez is its heritage department — coffee, cacao, and chocolate, single-estate from Finca La Tesalia.
Verum Mane — Latin: "true at first light." The work begins at sunrise and is judged by what survives the day.
IV · On the Record
The house
- Parent entityVerum Mane LLC · DUNS Registered
- Brand originQuindío, Colombia · MDCCCLXXX
- Heritage departmentFLÓREZ — coffee, cacao, chocolate
- StewardshipFive generations · Finca La Tesalia
- BloodlineAsturian-Leonese · Antioquian colonization
V · The Catalogue
Four manuscripts.
VI · The Road Ahead
Coffee. Cacao. Chocolate. The next manuscripts arrive when the trees are ready, when the ferment is true, when the harvest justifies the page. Not before.
"Verum mane. La tierra se queda en la familia porque la familia se queda en la tierra."
True at first light. The land stays in the family because the family stays on the land.
04°31′N75°41′W
Verum Mane LLC · FLÓREZ · Finca La Tesalia · Vereda Marmato · Quindío